Blog writing

One of my passions is sharing knowledge and insights through writing. Over the past internship, I've written numerous blogs on digital marketing topics in French. This has not only allowed me to refine my writing skills but also to connect with a wider audience and share valuable information about the latest trends and strategies in the industry.

For more visit: IB Web

Website creation

Creating and managing websites is one of my key strengths in digital marketing. Recently, I undertook a project where I built a website on Wix and later migrated it to Shopify to take advantage of its robust e-commerce features.

An-Najah University portal new design

A new design for the management system of An-Najah University includes enhancements to the design also new functionalities were added.

Responsive Design

The Frankie Shop

Exploring Customer Insights at The Frankie Shop

Working with The Frankie Shop, I focused on understanding consumer behavior through customer feedback from the US, EU, and UK. We identified key issues related to product returns and customer service, leading to standardized protocols and a streamlined returns process, enhancing the overall customer experience. Leading this project, I enhanced my analytical skills and recognized the importance of empathy in marketing, especially in improving brand perception and customer satisfaction through strategic social media efforts on platforms like Instagram and TikTok.

Tiffany & CO.
Crafting Elegance with BlueGem

At Tiffany & Co., I spearheaded the BlueGem project, launching the "Heelicious" luxury line with the innovative "La Bleugem" heel. I conducted deep analysis on elite customer preferences to craft a narrative centered around love and celebration. The launch strategy included a strategic countdown, influencer partnerships, and dynamic social media campaigns, driving high engagement and positioning BleuGem as a luxury market staple. This initiative not only exceeded sales targets but also redefined luxury footwear, celebrating Tiffany's craftsmanship and innovation.

Audit & Optimise Instagram Content Strategy Of Courchevel Home 1850's

Elevating Courchevel Home 1850's Digital Presence

At Courchevel Home 1850, I led an Instagram strategy overhaul that started with an audit identifying key improvement areas. We developed a new content strategy with high-quality visuals and narratives showcasing the resort's luxurious experiences. By introducing interactive reels, story highlights, and refining our hashtag strategy, we significantly boosted engagement rates. This targeted approach effectively connected with our discerning audience and reinforced our luxury market presence.

GUCCI MEN'S FS 2024
Behind the Scenes of MEN'S FS 2024

MEN'S FS 2024 was a thrilling blend of my passion for fashion and the fast-paced world of event management. In the run-up to the event, I managed engaging social media countdowns, offering sneak peeks of the venue and backstage buzz, heightening anticipation with glimpses of high-profile attendees and the collection's reveal.

During the event, I captured the backstage energy and the poised readiness of the designers and models, sharing these moments live to convey the luxury and meticulous preparation involved. Post-event, I spearheaded the distribution of content including lookbooks and designer interviews, maintaining the show's momentum and extending its reach and impact.

This project was more than a fashion showcase; it was about crafting an immersive narrative that left a lasting imprint on the fashion industry and my career.

JD Sports
Revolutionizing Retail at JD Sports

At JD Sports, I led a digital transformation that integrated physical retail with digital innovation, creating a 'phygital' environment. My role focused on leveraging customer data and augmented reality technologies to enhance both online and in-store experiences. We improved the omnichannel strategy with a robust 'click and collect' system and personalized mobile shopping, which made interactions more intuitive and boosted customer satisfaction. These changes not only strengthened customer relationships but also emphasized the role of innovation in staying competitive in modern retail.